About
Hi, I'm Dijana. With over 20 years of international experience across global agencies and corporate settings, I specialize in Strategic Program Management and Marketing Communications.
My strength lies in bridging strategy, creative excellence, and flawless execution – connecting diverse stakeholders, optimizing workflows, and turning complex brand visions into measurable success.
How I Drive Impact
Structuring Complexity
I navigate ambiguity and design frictionless operational workflows, ensuring multi-million-Euro budgets and complex timelines stay on track.
Multi-Stakeholder Alignment
Combining Integral Org Development with Agile frameworks, I bridge executive strategy and team execution. I resolve friction early and keep multidisciplinary teams moving forward.
Human-Centered Rigor
As a certified New Work Professional, I blend empathetic, empowering leadership with the structure required for high-stakes, pioneering projects.
SERVICES
Program Leadership & Operational Governance
End-to-end program governance and multi-million-Euro budget oversight across complex corporate environments. Combining Agile frameworks with Integral Organizational Development principles to structure complexity, align cross-border teams, and resolve multi-stakeholder friction early. Focuses on building scalable operational workflows that keep high-stakes strategic initiatives moving forward predictably, on time, and on budget.
Strategic Marketing Communications
End-to-end orchestration of 360° global campaigns spanning enterprise B2B and consumer B2C markets. Seamlessly bridging executive strategy, creative vision, and multi-channel execution. Focuses on agency network steering, brand positioning, and cross-functional leadership to turn ambitious brand visions into measurable, high-impact market experiences.
Creative Operations & Production Management
Bridging creative ambition with operational execution. Establishing scalable production workflows, managing complex campaign assets across global markets, and ensuring uncompromised creative quality—delivered on time and within budget.
Alisa Walther
Marketing Manager | Hinge
"Dijana has a remarkable ability to ask the right questions, ensuring she gathers the necessary information to craft the best possible solution for every challenge."
Jelena Hentschel
Commercial Marketing Manager | BioNTech
"I've worked with Dijana on long-term digital projects and was very impressed by her detailed and professional execution and her great management skills. "
Theresa Schleicher
Futurist | Retail
"Dijana is an exceptional talent in project management and managing marketing and brand budgets. It was always a great pleasure for me to work with her."
Sascha Martini
Digital Innovation & Transformation
"Dijana is highly collaborative and curious about learning new methodologies and she has a great sense for creative excellence. At R/GA, we have high quality standards and Dijana is somebody who is able to work at this level."
Freek Kaalberg
Trade Marketing Manager | Jack Link's
"Dijana is a strong marketing project manager, who takes ownership, has great marketing expertise, brings complex projects to a successful result. A person you can count on!"
WHAT CLIENTS SAY
GOOGLE – WORLD ECONOMIC FORUM – SIEMENS – BAYER RADIOLOGY – WEBER STEPHEN EMEA – BASF – VICE MEDIA – RGA – M&C SAATCHI – VML – MCCANN –
MORE CLIENTS